100 calculators to increase personalization of content


Helsingin Sanomat published over 100 interactive calculators in 2016. Calculator is an element that asks questions from readers and shows information. Before, the grapichs were based on examples: this is how tax cuts will affect families. With the calculator tool we can now personalize content: this is how tax cuts will affect your family.




More calculators:



The newsrooms has aimed to teach journalists to do calculators and readers to expect the calculators. The impact is on reader engagement: our mission is to show the readers that whenever there is big or small change in taxes, costs, etc, is the place to read about them.


To make a tool that makes calculators is not a simple task. It required a lot of work and architechture had to be thought carefully. The process to make the tool as easy as possible was also quite difficult.

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