The Digital Election Team at


The editorial team was assembled in the fall of 2016 to serve as a temporary digital spearhead to cover the American presidential election, and was based in DR’s Investigative Data Team. The purpose of the editorial team was to make the presidential election relevant to the Danes through original, digital coverage on

The Digital Presidential Election Team is recommended for the NODA Award 2017 for it’s unique and innovative digital solutions to well-known formats in election coverage.

Any election coverage entails a series of evergreens like presenting results, portraying candidates, explaining the election system and giving an overview of the different candidates’ positions. The defining characteristic for DR’s digital coverage has been that many of these evergreens has been presented in new and surprising ways that are tailored for the smartphone screen and functionality.


Why should Danes be interested in the American presidential election? That was the question the digital presidential election team at set out to answer.

Through original formats the team told the Danes relevant stories about the American society and took the election a step closer to our readers by pulling data about the population close to Danish everyday life.

The Team gave perspective on the American election by gathering facts about the election system, the candidates positions, economy and campaign founds and served the necessary information in digital formats, that awoke the curiosity of the readers.


Data from Danish Stats, OECD and FBI were core data to our stories. All public data.


1 editor, 5 journalists (full time), 1 student, 2 developers and 1 graphich designer working for 2 months.


We had at huge reach with the interactive stories. Our twin-biography was one of the most read articles of the year 2016 at and got a international viral push.


None. And we had great fun 🙂

Go to case website
Built on WordPress by Smart Media AS